Google Ads management means building and running your campaigns so that they reach people with the right intent, then using real conversion data to direct the budget. Bidding automation is only as good as the data it receives, which is why we start with measurement.
Which campaign does what
| Campaign | Best for | Watch out for |
|---|---|---|
| Search | People searching for what you sell | Broad match spend on irrelevant searches |
| Shopping | Ecommerce products, driven by your feed | Poor feeds limit performance |
| Performance Max | Reach across Google, with enough conversion data | Credit taken from brand and existing customers |
| Demand Gen and YouTube | Creating demand with visual creative | Judging it only on last-click results |
| Remarketing | Bringing back past visitors, where allowed | Restricted for some sectors, including health |
What we do
- Audit. Search terms, wasted spend, structure, conversion setup and landing pages.
- Tracking. Conversion actions, enhanced conversions, consent settings where they apply, and offline imports from your CRM.
- Build and copy. Campaigns organized by intent and value, with ads matched to landing pages.
- Optimization. Search term reviews, bids, budgets, creative and page tests.
- Reporting. Spend, qualified leads, sales and revenue by campaign, in plain language.
Results
Examples previously published on this site: an ecommerce business improved ROI by 20% in its first three months and increased total sales by 30%, and a local service business got 50% more qualified leads within two months.
By industry
- SaaS
- Ecommerce
- Dentists
- Healthcare
- Law firms
- Real estate
- Education
- Financial services
- Hotels and travel
- Home services
- Auto dealers
- Accountants
Common questions
What does a Google Ads agency do?
It plans, builds and manages your campaigns: keywords, ads, bidding, audiences and landing pages, as well as the conversion tracking that bidding relies on. A good one reports on revenue, not just clicks.
How long do Google Ads take to work?
Ads can show within a day or so of approval, but useful results take longer. Smart bidding needs conversion data, and judging revenue takes at least one sales cycle.
Is Performance Max better than Search?
They do different jobs. Performance Max covers Google's channels with less control. Search gives more control over intent. The choice depends on your data, your product and how much reach you want to give up control for.
Do you need access to my account?
Yes, and the account should remain yours. You should keep ownership of your Google Ads account and its history, whoever manages it.